Jumping On The Trend While Hot

Cool story, bro.

Photo by Jason Blackeye on Unsplash

If you watch the crowdfunding sites, you’ll see that the various campaigns can have one thing in common; they are quickly identifying popular trends that capture the excitement and imagination of potential backers, then gang up on the category. It’s why you see so many similar products all at once vying for your money pledges.

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John Lewis

John Lewis

John Lewis was born in Europe, and came by both wanderlust and curiosity from that beginning. He considers this his Third Act in Life.