Sniping Your Product: The Danger of Crowdfunding
Someone else makes it faster than you.
3 min readNov 28, 2021
People looked at and loved the Fidget Cube on Kickstarter. They gave the makers, Antsy Labs (Matthew and Mark McLachlan) $6,465,690 to help bring this project to life.
Estimated to ship anywhere in the world in December 2016, like so many crowdfunded efforts they told their backers in an…