Sniping Your Product: The Danger of Crowdfunding
Someone else makes it faster than you.
People looked at and loved the Fidget Cube on Kickstarter. They gave the makers, Antsy Labs (Matthew and Mark McLachlan) $6,465,690 to help bring this project to life.
Estimated to ship anywhere in the world in December 2016, like so many crowdfunded efforts they told their backers in an…